FT. MYERS, Florida and NAPLES, Florida, April 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — Univision SW Florida dominates Spanish TV viewing in the Ft. Myers-Naples DMA during Weekend Primetime according to the February 2015 Nielsen sweeps. In Prime Time Weekends (Sat-Sun 7-11P) Univision SW Florida delivers more than twice the audience of its nearest Spanish TV rival. “Sabado Gigante,” the longest running television show in the world, has become a tradition for Hispanic families and continues to hold sway on Saturdays while “Nuestra Belleza Latina” crushes its Spanish TV competition on Sundays.
Univision SW Florida also wins in Spanish TV News. D’Latinos, the first and longest-running Spanish TV Program in the Ft. Myers-Naples DMA, followed by the Univision Network News garners 33% more audience than its closest Spanish competitor in the Early Evening and Late Night News Hours (M-F 6-7P & 11P-12).
“We’re particularly proud of the performance of our News programming in that it reflects our commitment to News and community coverage and the trust that Southwest Florida Hispanics place on what they feel is their station,” said Antonio Guernica, General Manager of Univision SW Florida. “When Southwest Florida Hispanics want to know what’s happening in their communities they turn to D’Latinos, now celebrating its 13th year of continuous local broadcast. And for National and International News, they overwhelmingly turn to the award-winning Noticiero Univision.”
Source: Nielsen Media Research, NSI February 2015 Sweeps, Fort Myers-Naples DMA.
Media Vista Group is a multi-platform Hispanic-owned media company. Its broadcast holdings include Univision and UniMas in Ft. Myers-Naples as well as Azteca America Ft. Myers-Naples. MVG also owns and operates Univision Minneapolis and Univision Kansas City. Its holdings include the D’Latinos program, now in its 13th year of continuous local broadcast; D’Latinos Magazine, a monthly Spanish language lifestyle publication; andwww.dlatinos.com, a Spanish interactive portal.