Ft. Myers-Naples – Media Vista Station Group Manager Antonio Guernica will address the Naples Chamber of Commerce Wednesday, February 11, 2015 7:00AM-8:30AM at the Hilton Naples as featured speaker of the Chamber’s Wake Up Naples series. Antonio will present “The Hispanic Market is Booming, So What?” answering that politely unspoken question while providing a demographic profile of Southwest Florida’s Hispanic population, its projected growth and its increasingly important role in the Naples economy and community.
He will also present best practice strategies to effectively reach the Hispanic consumer and grow revenues. About Antonio Guernica: A broadcast management and Hispanic marketing veteran, Antonio Guernica is responsible for sales and operations supervision at Media Vista Group (MVG), a multi-platform Hispanic-owned media company based in Naples.
Prior to joining MVG, Guernica was CEO of Guernica Marketing, providing strategic insights and profitable marketing initiatives to reach the Hispanic consumer. Guernica wrote the landmark book Reaching the Hispanic Market Effectively–The Media, The Market, The Methods and has published numerous articles and studies on Hispanic advertising and media. Born in Cuba, Guernica is a naturalized US citizen. He holds a BA from John Hopkins University and MA in Radio, Television, and Film from University of Maryland.
Media Vista Group, LLC is a multi-platform Hispanic-owned media company. Its broadcast holdings include Univision and UniMas in Ft. Myers-Naples as well as Azteca America Ft. Myers. MVG also owns and operates Univision Minneapolis and Univision Kansas City. Its holdings include the D’Latinos show, now in its 13th year of continuous local broadcast; D’Latinos Magazine, a monthly Spanish language lifestyle publication; and www.dlatinos.com, a Spanish interactive portal.