NAPLES – JULY 18, 2016 – Univision and Galavision’s broadcast of the 13th annual “Premios Juventud” (Youth Awards) show reached 6.4 million Total Viewers 2+ who tuned in to all or part of the three-hour live simulcast. Univision ranked as the No. 1 broadcast network on “Premios Juventud” night for the 8th consecutive year among both Adults 18-34 and Persons 12-34, out-delivering closest competitor (CBS) by +31% and +25%, respectively.
Univision Southwest Florida’s local broadcast of “Premios Juventud” delivered more than twice the number of TV Homes of its closest Spanish TV competitor in the Ft. Myers-Naples DMA. D’Latinos Anchors Mayela Rosales and Gaby Romero covered the event locally and burned up the social media scene on Facebook, Twitter, Snapchat and Instagram. Mayela and Gaby wrapped up coverage of “Premios Juventud” the following day locally on D’Latinos (M-F 6P & 11P), the signature Spanish TV program in Southwest Florida.
D’Latinos On-air, Online and Mobile promotion also generated piles of entries and sent local and happy winner Odarmys Leon and her guest to Miami to enjoy “Premios Juventud” in person courtesy of Univision Southwest Florida.
The live telecast of the youth award show delivered an average audience of 2.8 million Total Viewers 2+, 1.5 million Adults 18-49, 739,000 Adults 18-34 and 926,000 million Persons 12-34. “Premios Juventud” was the second and third most-watched program on all of broadcast television among Adults 18-34 and Adults 18-49, respectively. It out-performed the entire original line-up on FOX (“Bones” and “Home Free”), first-run episodes of ABC’s “Greatest Hits,” NBC’s “Spartan: Ultimate Team Challenge” and “Aquarius” and CW’s “Beauty and the Beast” as well as ABC’s special airing of “The President and The People: A National Convention” among both Adults 18-34 and Adults 18-49.
Additionally, “Premios Juventud” attracted more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the latest editions of the major English-language music award shows such as “American Music Awards,” “Billboard Music Awards,” “Country Music Awards” and the “Video Music Awards.”
Source: Nielsen Household Overnights Ft. Myers-Naples DMA. Nielsen, NPM, Thursday (07/14/2016) 8:00pm-11:00pm, Univision’s 13th Annual “Premios Juventud Awards” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). English-language award shows based on NPM-H, ABC’s “American Music Awards” (11/22/2015), “Billboard Music Awards” (05/22/2016), “Country Music Awards” (11/04/2015) and MTV’s “Video Music Awards” (08/30/2015). Live+SD.