Media Vista is dedicated to serving our communities and our clients by informing and entertaining our audiences, producing compelling content and commercial messages, responsibly operating successful Spanish television stations and Multi-Platform Media and delivering effective results and return for our advertisers.
Founded in 2002 by Orlando and Mayela Rosales, immigrants from Maracaibo, Venezuela, Media Vista began with a local half-hour weekly program, D’Latinos, airing on the Ft. Myers-Naples UPN affiliate. In quick fashion, D’Latinos grew to one hour, to one and a half hours per week and then to a daily half-hour show every weekday. Soon, they launched D’Latinos Magazine, a Spanish lifestyle magazine and dlatinos.com, a Spanish website and portal, convinced from the outset of the benefits and advantage of being a multi-platform Spanish media company.
In 2006, the Rosales partnered with a Miami investor to bring the Azteca America affiliate to Southwest Florida, gaining complete control of the station in 2010. In 2013, the Rosales acquired Univision affiliates in Southwest Florida, Minneapolis and Kansas City and Media Vista took a quantum leap.
Today, Orlando and Mayela continue to pursue excellence and to explore opportunities for growth, prepared to take Media Vista to its next level of excellence.